Brand Guide
Put Our Name on Something. Do It Right.
Every BeeGraphix logo, color and font in one place, plus the few rules that keep it looking like us. Grab what you need.
01 · Logos
The Logo
The hex mark plus the wordmark. "Bee" is always gold. Every version comes as an SVG for web and print, and a transparent PNG for Office, Canva and social. Never retype the wordmark.
Primary (Stacked)
The default. Covers, packaging, square avatars, signage, apparel.
Horizontal
Headers, email banners, letterhead, anywhere height is tight.
Hex Mark
Favicons, app icons, small avatars. Only where the full logo appears nearby.
BGx Prints Roundel
A seal for print and production pieces: packaging, transfer sheets, hang tags. Never locked up with the BeeGraphix logo.
02 · Color
Gold and Black
Gold is the spark. Hive black does the heavy lifting. White gives it room. Click any value to copy it.
Hive #231F20 on gold passes contrast at 8.7:1. White on gold does not.
Gold type on white is too faint to read (1.9:1). On light pages, use gold as a bar, shape or underline instead.
Keep the words black and let gold sit behind them.
03 · Typography
Cooper Hewitt
One family for everything that isn't the logo: web, print, decks, email and graphics. It's free under the SIL Open Font License.
Aa Bb
04 · Logo Rules
Give It Room
Clear space on every side equals the height of the "B" in the wordmark. Nothing goes inside that space.
Minimum Sizes
- Horizontal logo: 120px on screen, 1.25 in. in print
- Stacked logo: 72px on screen, 0.75 in. in print
- Hex mark: 16px on screen, 0.25 in. in print
Don't
- Stretch, skew, rotate or outline the logo
- Recolor it outside gold, black and white
- Swap the colors of "Bee" and "Graphix," or set both in gold
- Put the gold two-tone logo on a gold background (use the black version)
- Rearrange the hex mark and wordmark into a new lockup
- Add shadows, glows, bevels or gradients
- Place it on a busy photo without a solid black band behind it
- Retype "BeeGraphix" in any font
05 · Name & Voice
How We Sound
Like the coach who returns your call the same day. Direct, specific, a little fired up.
- Write it BeeGraphix: one word, capital B and G
- Short sentences, mixed with a longer one that carries the detail
- Real numbers over slogans: "85 participants raised $25,016"
- Talk to one person: your team, your store, your gear
- "Bee Graphix," "Beegraphix" or "BG"
- Corporate filler: solutions, leverage, best-in-class
- Em dashes. Use a period, comma or colon instead
- Generic claims you can't back with a number
Calls to Action
| When you want them to | Say |
|---|---|
| Start an order | GET A FREE QUOTE |
| Raise money | START A FUNDRAISER → |
| Talk to a person | SCHEDULE A CALL |
| Reach us generally | CONTACT US |
06 · Decoration Specs
Putting It on Gear
Production specs for each decoration method: locations, max sizes, placement, artwork, thread and ink.
One master list: every decoration location with one code and placement, and max sizes by method.
Embroidery →17 locations, Madeira Polyneon thread colors, personalization and order policies.
Screen Print →32 locations, plastisol ink colors by PMS, artwork rules and order policies.
BGX Print →Full color DTF printed at BeeGraphix. No minimum, youth to toddler sizes, hats, bags and personalization.
DTF →The same DTF specs for our contractor network.
DTG →Direct to garment on 60%+ cotton. Full color, no minimum, names and numbers in the same pass.